Few event planners are skilled at planning, organizing, and executing flawless corporate events. It is crucial to make an event run smoothly and not let any wires get in the way of the show.
This skill takes practice and time. It is possible to still learn a lot from the best corporate event planners if you take enough time to watch them in action.
1. Never underestimate the importance of details
Event planners often lose ground because they focus too much on the ‘big picture and not enough on the small pieces. It is essential to clearly define the purpose of the event and to understand the client’s goals. Keep your calendar handy for both firm and soft dates. Keep a call log and record all communications. Be prepared for anything and everything.
2. Keep Calm! The event planner is someone who can be relied on to get the job done.
You will have to deal with a few hiccups even if you have everything in order. You will not accomplish anything if you blow up, and you risk losing the respect of all those around you, particularly those who work for you.
3. Keep Your Client’s Experience in Mind
Event attendees pay close attention to the details and will notice anything that is unusual. Corporate events might take a distinctive approach to unite the team. For example, they may go off-site to a live band venue to do team building, departmental camaraderie, or even a private show. Clients continue to work with top planners as the best planners are able to deliver the “wow” factor in different ways.
4. Keep your eyes open and don’t follow conventions when planning a corporate event.
When coordinating an event, take the time to research all options. Learn about the client and their activities. While you should be aware of the basics, it is essential to allow for some creativity. You may be surprised to discover that many details will fall into place if your vision is clear and viable.
5. Reflection and Learning from Your Mistakes
Just like a teacher who reviews lesson plans for effectiveness, or a team of sportsmen who watches tape after a match, you should take the time to reflect on all your events. You can use the feedback and your own notes to improve your planning for the next event.
It’s not easy to organize corporate events, but with the right mindset, common sense, and some hard work, you can make it a memorable experience.