The engaging member is a dynamic process. It is essential to keep them engaged. You do this by paying attention to how you inform and educate them. These best practices have been proven to increase community engagement via education, accountability, and communication. These areas of practice are intended to support a knowledgeable member base.
1. You can create a variety of fun, exciting or current ways to “force mix” your members.
Your constituents won’t know the actual value of their community if they don’t have fun with one another. These best practices, in addition to an organized advocacy program that informs and educates your community (which is beyond the scope of this guide), will ensure that constituents who are interested in legislation that may affect them can actually learn about them and help them, monitor, communicate and discuss their opinions as well as rally support.
Best Practice 1.1: You will reap the most significant benefits if you make more acquaintances through networking events.
Benefit: Building relationships can help to build a base of support that can be used to generate more awareness. Networking is the best way to exchange ideas and help your advocacy venture grow.
Best Practice 1.2 – Use a wide range of social networks to maximize the benefits of connecting with more people.
Benefit: Members can easily keep in touch with one another and with a variety of new members thanks to the wide range of networks. Social networking services such as Facebook, Twitter, and LinkedIn offer opportunities to expand social connections and support social causes. The benefits of constant communication with members include increased engagement, registration for events, donations, participation in and contributions to online conversations, renewals of memberships, and the possibility to communicate with them again.
2. Organise a robust public policy advocacy group.
Members are given clear goals and can help create and drive policy.
Best Practice 2.1: Choose policy approaches and assess. Find out who the key players are, what their positions are, and what the risks and benefits of supporting or opposing them.
Benefit: Choosing a policy approach is an essential step in understanding the merits of that approach. This includes how the policy benefits the community, whether it is supported by solid scientific evidence and how members will support or reject it.
Best Practice 2.2. Public policy is an attempt to influence public policies by providing information and speaking to decision-makers. Try to understand your adversaries and allies.
Benefit: Working at the policy level for change can have a more significant impact on people’s lives, which can bring about more important benefits to members. Understanding your opponents and allies will help you to understand the context within which your policy advocacy efforts can be developed.
3. Use member engagement software.
The unique online platform for advocacy, member engagement software combines tools such as email communication and event management to help members attract and retain them, increase their engagement, and maximize revenue.
Best Practice 3.1 – Get more out of the online advocacy software to engage and collaborate that allows you to guide groups to provide thoughtful responses to open-ended, well-developed questions.
Benefit: Online advocacy software allows you to find groups of people using the simplicity of email and the workflow of survey tools. It also gives you the documentation, flexibility, and confidence of a professionally managed process.
Best Practice 3.2 – Use blogs, file and multimedia libraries, and chapter management tools to make member benefits that members really value. Collaborate with your members to address issues that affect them, their industry, and your company.
Benefit: Keep members engaged by providing valuable discussion forums, targeted emails communication, and personalized notifications when members add information that is of value to the community. Because members communicate differently, you can help maintain members’ engagement by offering three options for members to join your community: online forums, email listservs, and mobile apps. In addition to increasing revenue from new membership dues and keeping members engaged with online advocacy software, there are also opportunities for substantial non-dues income through events or online vendor programs, as well as advertising in your online community.