Mission Purpose Statements

Mission Purpose Statements


A key element to any successful business is a strong mission statement for it, as well as an inspiring vision for the future. While it could have different names, the purpose of an organization is expressed in what is commonly known as a purpose or mission. Without an objective statement, the business is only about earning money for its owners, which doesn’t motivate anyone. A well-crafted mission statement will address the issues:

1. What can we do?

2. What are our goals when we conduct our business?

3. Who do we serve for our clients or customers?

4. We are who we are to our staff members?

5. We are who we are to our owners?

6. We are who we are to our community?


A clear mission statement and a compelling vision of the future are crucial to a business’s success. These are the primary sources of inspiration to the employees of the company and help them unleash their ability to be creative, productive and effective. Without a mission statement and vision of in the near future, the job quickly turns into work, a monotonous routine that drains individuals of their vitality and enthusiasm, making them feel demoralized and defeated.

Though it can have many different names, the purpose of an organization is stated in what is commonly known as a “purpose” or “mission” statement. For instance, an organization that is among the most significant and profitable American companies of today, Johnson & Johnson, is the subject of almost every critical MBA program in the United States, mainly because of its “credo”. Johnson and Johnson’s “Credo” is regarded throughout the company as the main reason for the success of the company. Like all well-thought-out mission statements, The Johnson & Johnson Credo sets out the core values and principles of the company. These values and principles will typically contain a range of components.

The first component of the effectiveness of a clearly written and concise mission statement is to answer the question, “What are we doing?” The second part is a response to the issue “What do we intend to accomplish by doing what we do?” The third element focuses on the subject, “Who are we serving for our clients or customers?” The fourth element clarifies, “Who are we to our employees or staff?” The fifth element aims to find out “Who are we to the owners of our company?” In the final, the sixth element responds to “Who do we represent for the community?”

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Although corporations across America have written mission statements for years, Many companies are primarily unaware of the potential that mission statements can provide access to them. The majority of companies meet in a random manner when a group of individuals discuss in a loose way the kind of future they would like to build. Although it is normal to have these people discuss the areas where they want they wish to be specialized as well as what size business they wish to establish and the amount of revenue they would like to earn and such it’s not usual to discuss discussions about the primary purpose and fundamentals on which the business will be created.

This isn’t to say that in most cases, there aren’t motivated individuals, decent people, with solid beliefs and principles who are determined to create the firm on such values and principles. However, it’s the case that in all cases, these values and regulations are not communicated. It is a rare company that writes these values and principles down and shares them with all associates, partners as well as staff members and even among law firms that fail, the crucial conversations are almost never heard.

In the instance that of Johnson & Johnson, the principal executives of the business believe that it is their primary goal to keep the Credo and what it stands for to every employee in the company at all times. At Johnson & Johnson, the Credo is not just the collection of words. It’s something that lives and breathes inside everyone in their business.

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What would the mission statement for an engineering company be like? Here’s an example of a mission statement:

Mission Statement

1. We are an engineering and design firm as well as a land surveying company based in ______. Our talented team of and creative individuals is at the top of professionalism while continually delivering efficient and cost-effective options for clients as well as their projects.

2. Our customers trust us to care for their needs and trust that we’ll do what we promise to complete in a timely fashion. We are incredibly attentive to their needs in all ways. We put their best interest at the top of our list and operate at the highest levels of integrity, excellence and ethical conduct.

3. Our workplace is fun and high-energy, as well as collaborative. It’s a pleasure to work alongside one another, and we are open professional, friendly, honest and pleasant. Our staff members are provided with opportunities to grow professionally and personally, and they get recognized and rewarded for their achievements and contributions.

4. We are a highly profitable firm that is dedicated to continuous expansion in order to offer the highest value possible to our employees, clients, owners, as well as all those connected to us.

5. We are active participants and contribute both individually and as a company to the surveying and engineering profession as well as the communities in which we work. We are acknowledged as leaders in our field as well as in the communities we serve.

It is immediately evident that the mission statement has the six components discussed earlier. Paragraph 1 describes what the company does. It does not do architectural or mechanical design. It’s purely an infrastructure engineering and land surveying and design firm.

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In paragraphs 1 and 2, describe what the company will do in their work.

Paragraph 3 defines the firm’s commitment to its workers. The company does not believe in any type of workplace but only an energetic, fun and team-based work environment. It also lays out the kind of opportunities it’s dedicated to offering its employees.

Paragraph 4 is an essential obligation to the ownership of the company. This is a crucial aspect of the mission of every organization since, without a profit, the business’s second goal won’t be achieved.

Paragraph 5 also outlines the firm’s commitment to its community and to its profession.

If it is viewed as an empty set of well-meaning words on a piece of paper, this mission statement could be met with disdain and doubt. If the rumours are written with good intentions put on the paper and the form is neatly tucked away in a drawer, then the document will be appropriate for such an approach. However, it is a sign of the deep-seated dedication of the owners, when the copy is given to employees as the fundamental tenets of the business and if all employees, associates, and partners alike are working together to accomplish the company’s mission, an official document could be an inspiration source for the staff of the business and will increase their efficiency, creativity and productivity. A mission statement could be a powerful tool for any business to achieve the same effect of motivation as Johnson & Johnson’s infamous Credo, and the firm will enjoy the same long-term benefits this kind of environment can bring.


A clearly written mission statement that demonstrates the collective commitment of everyone within the company can and will serve as a source of motivation for all employees, thereby enhancing the potential of their imagination, creativity, and efficiency. The mission statement could bring about the same kind of motivational impact similar to what they have achieved within corporate America.

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