Field force team members must close sales, serve customers and have strategies to make it happen. To do this, they must be aware of what’s happening with your company and your company’s goals. They also need to know what tools they have to get the job done. One that is well-informed about the company and its goals is a sales team that can grow is one that can. You can empower and educate your sales team without having to have a dedicated director.
Empowerment starts with respecting your people.
Your company’s most valuable resource is your sales team. You can’t sell your products and services without dedicated staff, no matter how good they are. Your first goal should be to treat your staff with respect and the same value that you would expect them to show.
Trust in Your Team
You should have confidence in your business coach and his strategies for staffing your field team. Give your team credit for their success in sales. Let your sales team know any internal information that could help them to be more successful in sales.
Utilizing Your Regional Sales Manager
Regional sales managers are hired by your company for a reason. You are losing valuable resources if you don’t use them to their full potential. Your regional sales manager should oversee her team’s training, supervision, and hiring. Your company will be able:
* Keep sales staff informed about company goals, challenges, and accomplishments
* Pay more attention to the performance of field force members and their training needs
* Encourage mentoring and team building within each region staff
Use a mentor
Her regional sales manager oversees her entire sales team. She is, therefore, more knowledgeable than anyone else in the company. Your sales manager should be used for mentorship and field force empowerment. Regional sales managers have the ability to personalize their mentoring in order to keep communication open between field force members, managers, and directors. Regional sales managers can make sure that new sales reps are ready to sell before they go on the sales floor. They can also coach them personally to ensure they are knowledgeable and confident in trading.
A field force that is empowered and motivated will be more effective. You can assign, mentor, or improve each member of your field force sales team by breaking down the larger picture and dividing up the responsibilities. This will be a benefit to your entire company.